Beyond Billable Hours: What If Marketing and BD Ran the Firm?
Marketing and BD professionals spend their careers trying to influence decisions made in a world they don't fully control: partner compensation, practice investment, pricing strategy, lateral hiring. This session flips the dynamic. Attendees run the firm.
The Law Firm Growth Game puts small teams in charge of a fictional law firm through a series of rounds, making real choices across investment priorities, client relationships, talent, risk and market position. Every decision moves the dials. Every trade-off has consequences.
Key takeaways
- Understand the commercial pressures and trade-offs that drive partner decision-making, and why the business case for BD investment so often gets lost in translation.
- Experience a firm's growth challenges from the inside out and reframe your role from service provider to strategic advisor.
- Build the commercial vocabulary to engage partners and firm leadership in the language of business outcomes, not marketing activity.
- See how experiential learning teaches the business of law, a format that also works well for making lawyers more commercially aware.
Session leads: Andrew Hutchinson, Rebel Group · Stijn van Oirschot, Beyond Billable Hours · Katherine Hutchinson
